Wimbledon May Be on, But the Real Game is Off the Court

Wimbledon is back – complete with Centre Court dramatics, overpriced strawberries, and enough Pimm’s to sink a yacht. The sporting world once again marvels at the precision and physicality of tennis at its peak.

But far from the courts of SW19, a quieter transformation is underway: elite players are turning themselves into corporations. Not metaphorically. Literally.

The modern tennis star isn't just swinging racquets – they’re launching venture capital funds, founding media studios, and poaching clients from IMG. What we’re witnessing is the rise of the athlete-entrepreneur – and tennis, more than any other sport, is the breeding ground.