Beyond the Music: Bieber’s Family Office and the Business of Being Rich

Pop star. Chart-topper. One-time Calvin Klein poster boy. And now… head of his very own wealth machine.

Justin Bieber, never one to stick with convention, has reportedly launched a family office – RBCx Holdings (short for Royal Bible Club, naturally) – following the $200 million sale of his music catalogue to Hipgnosis Songs Capital in 2023. It’s a move that puts him in the company of hedge fund founders, retired tech billionaires, and celebrities who would rather build their portfolio than flog a perfume.

Bieber, in short, is no longer just the talent. He’s the board.

But this isn't just about one very wealthy Canadian. It's part of a bigger shift: the ultra-rich are going in-house.