Private Party: Soho House Checks Out of the Stock Exchange

If you’ve ever sipped a martini in a swoon-worthy armchair, debated oat milk vs cow over avocado on toast, or waited three months for a “local” members’ club to let you in – chances are, you’ve brushed up against the world of Soho House.

The global club-hotel-restaurant-spa-gym-creative-community hybrid has long been more than the sum of its parts. It’s not just a place to stay or eat. It’s a lifestyle proposition – with just enough exclusivity to make it feel special, but enough locations to make it feel familiar, whether you're in Shoreditch, Stockholm or West Hollywood.

But now, after three years on the public market, the velvet rope is shifting again – this time away from the stock exchange altogether. In a deal worth $2.7 billion, US hotel heavyweight MCR Hotels is taking Soho House private, with backing from Apollo Global Management and a handful of existing investors who’ve chosen to stay in.

The stock market never quite got the vibe. And now, it won’t have to.