Behind the Mic: How Podcast Publishers Took Over the Show

 If you still think podcasting is just two mates chatting about football in a shed, it’s time for a rethink. The shed’s been soundproofed, they’ve got a producer, a sponsorship deal, and someone from Spotify on speed dial.

Podcasting isn’t a cottage industry anymore – it’s gone from side hustle to serious commercial engine – attracting the attention of advertisers, investors and media buyers alike.  At the heart of it though are podcast publishers: the people who take your favourite shows and turn them into something bigger, slicker, and surprisingly profitable.